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MEAT ME Restaurant

Redesign and WordPress migration for a restaurant website - turning a simple, static site into a modern one-page site the client can manage independently.

About the project

The main goal of the project was to create a website that visually reflects MEAT ME’s character – a bold, high-contrast interior, high-quality cuisine, and an intimate yet vivid atmosphere. Another key assumption was enabling the client to manage content independently, without developer support. The implementation was meant to enable:

  • building a one-page site that guides guests from the first impression, through the menu and the event offer, all the way to the contact details,
  • moving the site from a simple, static solution to an environment with WordPress installed,
  • letting the client independently upload and edit content and media,
  • highlighting reviews and awards as trust-building elements,
  • a clear presentation of the event offer,
  • limiting the site to the functionality the client actually needs, without unnecessary, bloated integrations.

MEAT ME is a restaurant in Limanowa known for its dry-aged beef, signature cocktails, and boldly designed interior. The brand holds a Top 100 Restaurant in Poland award and a 4.7 rating based on 560 Google reviews.

The restaurant’s previous website was a simple, static site maintained on FTP-based hosting, without any CMS. The client also wasn’t using a database. The biggest drawback of the previous solution was the lack of independence – making changes to the website was complicated and often required a developer’s involvement, and the visual layer no longer reflected the character of the brand.

The scope of the collaboration covered designing a brand-new layout and visual identity for the site (UX/UI) from scratch, and implementing it as a one-page WordPress site – including installing and configuring WordPress itself, which the client didn’t previously have on their server.

Project goal

The main goal of the project was to create a website that visually reflects MEAT ME’s character – a bold, high-contrast interior, high-quality cuisine, and an intimate yet vivid atmosphere. Another key assumption was enabling the client to manage content independently, without developer support. The implementation was meant to enable:

  • building a one-page site that guides guests from the first impression, through the menu and the event offer, all the way to the contact details,
  • moving the site from a simple, static solution to an environment with WordPress installed,
  • letting the client independently upload and edit content and media,
  • highlighting reviews and awards as trust-building elements,
  • a clear presentation of the event offer,
  • limiting the site to the functionality the client actually needs, without unnecessary, bloated integrations.
Design challenges

The starting point was migrating from a simple static site running without any CMS to WordPress. This required not only building a new template, but also checking and adapting the server to WordPress’s requirements (PHP support and a database), and then installing and configuring the CMS itself, which the client didn’t have before.

Another challenge was matching the scope of functionality to the restaurant’s actual needs, rather than the default set of features used in typical restaurant websites. Together with the client, we determined which features to use and which to drop, in order to arrive at the ideal solution.

The menu was a separate topic. The client wanted the ability to upload menu files and swap them independently as the seasonal offer changed. This required designing a simple mechanism on the admin panel side.

A visual challenge was translating the character of the restaurant’s actual interior onto the website, so it would work as a seamless extension of the experience guests have on site, rather than a simplified, generic version of it.

Our approach

The graphic design of the new layout was developed together with the client and approved by them before implementation work began, which let the development team focus on precisely reproducing the agreed concept in WordPress.

The site was designed as a one-page with clear section-based navigation, guiding guests through sections chosen together with the client and approved by them.

Working with the client, we deliberately dropped unnecessary elements, limiting the number of plugins and integrations, which kept the site lightweight and easy to maintain going forward.

The admin panel was set up so the client can independently swap out graphics, update gallery photos, and edit descriptive content, without needing a developer for routine, ongoing updates.

The migration was carried out in stages: installing and configuring WordPress on the client’s server, deploying the prepared template, transferring content and graphic materials from the previous site, testing, and finally a controlled launch of the site on the target domain restauracjameatme.pl, along with linking the privacy policy page.

Architecture and technology

The site was built on WordPress as a CMS, which lets the client manage content independently.

Since the previous site was a simple static page with no CMS installed, part of the implementation involved checking and preparing the server for WordPress’s requirements (PHP, database) and installing and configuring the CMS itself.

Despite the large amount of content embedded on a single page (including an extensive photo gallery, numerous thematic sections, and menu graphics), excellent performance results were achieved. Attention was paid to image optimization and the loading method for individual sections, ensuring the site remains fast despite its rich visual design.

 

Results
  • A consistent online presence reflecting the character of the interior.

    The new layout carries the venue’s energy and aesthetic onto the site, instead of presenting it in a detached, generic way.

  • Independent menu updates.

    The client can upload new menu files – main menu, bar menu, or kids’ menu – at any time, with no need to touch the site’s code.

  • Highlighted reviews and awards.

    Google ratings and the Top 100 Restaurant in Poland title build trust right from the first screen.

  • A clear presentation of the event offer.

    Separate sections for christenings and first communions, birthdays, and corporate gatherings help guests find the right offer.

  • A lightweight, low-maintenance site.

    Free of unnecessary integrations, plugins, and add-ons, the site is easy to manage.

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