One of the main challenges was organizing the client’s broad and diverse offering, spanning many occasion-based and seasonal variants, into a coherent information architecture. One of the project assumptions was creating an intuitive, easy-to-use form for placing orders for individual (custom) baked goods.
An additional challenge was the lack of some visual materials during the project, which required designing the subpage structure in a way that would allow content to be easily added later on.
A separate area of work was the secure migration of the new website to the production environment: changing URLs from the staging environment to the target domain, preserving the site’s visibility in search results (among other things, by carefully managing indexing settings), and configuring security and mail before launching the site.
Another challenge was merging two previously separate parts of the brand, the image-building website and the online store, which had until then operated on different, unconnected systems. The goal was to create a consistent experience in which the customer moves smoothly from learning about the company’s history and offering to placing an order.
